We’ve put together this section to try and give you an idea of what public relations is all about. We also answer some of the most frequently asked questions we get asked. Also listed are some good sources of information that will hopefully help you to decide if you have the skills to succeed in the industry. We hope you find this section useful and enjoyable.

What is Public Relations?

There are a million and one definitions. Whatever definition is used, it boils down to the same thing – Public Relations is all about communication, not one-way communication but two-way communication – a dialogue between the initial source of communication and the receiver. The true goal of public relations is to influence the behaviour of groups of people in relation to each other. read on»